{"id":19610,"date":"2023-12-07T09:35:52","date_gmt":"2023-12-07T06:35:52","guid":{"rendered":"https:\/\/doha.printemps.com\/?post_type=printemps_new&p=19610"},"modified":"2024-02-08T10:29:15","modified_gmt":"2024-02-08T07:29:15","slug":"printemps-doha-holiday-window-installations-paris-doha-art","status":"publish","type":"printemps_new","link":"https:\/\/doha.printemps.com\/ar\/news\/printemps-doha-holiday-window-installations-paris-doha-art\/","title":{"rendered":"PRINTEMPS DOHA UNVEILS HOLIDAY SEASON\u2019S STORE INSTALLATIONS"},"content":{"rendered":"
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    \r\n Dec 07, 2023<\/span>\r\n <\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n

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    PRINTEMPS DOHA UNVEILS HOLIDAY SEASON\u2019S STORE INSTALLATIONS<\/h1>\r\n \r\n \r\n
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    \r\n Doha, Qatar \u2013 December, 2023 \u2013 The magic of the winter holiday season is about to take hold in Doha Oasis. As Printemps Doha unveils its new window installations, customers are invited to come and admire them as they set off in the race to shop for festive gifts in the largest department store in the Middle East.\r\n <\/p>\r\n


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    \u201cPrintemps Doha strives to enhance customers\u2019 in-store journey from the moment they step inside our store. To be welcoming, entertaining and a social landmark, our promise to our guests is to offer a pioneering mix of in-store experiences, new technology and an innovative approach to consumer interaction. At Printemps, every detail is orchestrated to make shoppers\u2019 lives more beautiful and to leave them with an ever-inspiring shopping experience\u201d commented Thierry Prevost, general manager of Printemps Doha.<\/p>\n


    Ahead of the end of year festivities, a one-of-a-kind bespoke paper-themed installation featuring two 14 meters side windows was specially commissioned to Budapest based studio Edina\u2019s Paper, elevating the window experience to something never seen before in Doha.<\/p>\n


    An invitation to pause and connect with the offerings on display, guests can reflect on the urban, cosmopolitan capitals of France and Qatar, which become the co-protagonists of Printemps\u2019 latest story, creating an equilibrium between its two muses, Paris and Doha – articulated through delicate ornaments made out of laser cut layers of paper, painstakingly hand assembled with the utmost attention to detail.<\/p>\n


    The right side, depicting the atmosphere of a Parisian rooftop as well as the iconic dome of Printemps Haussman, features references to Parisian landmark monuments including the Eiffel Tower, the Palais Garnier, the Arc de Triomphe, the Louvre pyramid, and Notre Dame cathedral. In between the buildings, the suspended paper ornaments are inspired by the geometric patterns of the Hausmann dome elevate the festive mood in harmony with the dazzling dresses and accessories chosen in the same colour palette of black and gold.<\/p>\n


    On the other side of the store\u2019s Fine Jewellery & Watches entrance, Doha\u2019s cultural and city landscape come to life, with its highly recognizable buildings including the National Museum of Qatar, the Museum of Islamic Arts, Fanar Masjid, the Katara Mosque and the Doha Tornado tower that makes the West Bay so recognizable.<\/p>\n


    Crafting a unique visual experience with cutting edge graphic illustrations made of paper, it took Edina\u2019s Paper more than 370 hours to design the ornaments of the buildings and skillfully translate them into layers, over 350 hours to laser cut them, and 1,150 hours to carefully assemble them. The installation was a close collaboration between Printemps Doha team and Edina\u2019s Paper to bring this vision to life and create an experience to remember.<\/p>\n

    \u00a0<\/p>\n

    Of the collaboration, Edina Nemeth said: \u201cI felt very connected to the mission statement of creating an experience that visitors to Printemps Doha would remember. Even though we have worked with several luxury brands from all over the world, I was excited by the scale of this challenge \u2013 how to fill in these large windows with detailed paper art, bringing to life such an iconic French brand and merging it in Doha with the largest department store in the Middle East. As a paper visionary, I was very inspired by the skylines of these two cities and their remarkable facades and details.\u201d.<\/p>\n


    In a magical setting where paper is transformed into a captivating tale of two remarkable cities, these displays bring the department store’s emblematic windows to life, bringing a sense of harmony and light to the joyous atmosphere of the season.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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