QATARIDAMIANI CONTINUES ITS EXPANSION IN QATAR

May 2024 – Damiani, the high-end jewelry house renowned around the world for its refined all-Italian creations, continues with its plans to expand in the Middle East with the unveiling of a new store in Qatar’s Printemps in Doha – the largest department store in the Middle East.

Located within the Luxury department adjoining the most prestigious names in fashion, the new Damiani boutique has been designed to allow enthusiasts to discover the Maison’s collections – including the evocative Belle Époque, the feminine Margherita and the charming Mimosa, not to mention the house’s world-class Bridal jewelry – thanks to the carefully designed layout of the spaces. There are three display islands with luxurious furnishings and details in tones of beige, sand and brown, where bronzed metal harmoniously blends with leather and sumptuous velvets. The boutique also features a special VIP room.

Boasting the story of a legacy French brand finding a home in the dynamic city of Doha, Printemps Doha is one of Qatar’s most prestigious premium shopping destinations and attracting visitors with its contemporary architecture seamlessly embedded in the heart of Doha Oasis, a brand-new urban area designed to ensure the perfect integration of the luxury retail offering and high-end accommodations and residential facilities.

An important geographical area, this new opening allows Damiani to consolidate its position in the Middle East. Qatar boasts a sophisticated clientele with an appreciation of tradition and an awareness of the value of authentic Made in Italy, favoring those brands that offer a concept of refined luxury. Damiani’s iconic collections, renowned for their elegant savoir-faire, are tailored to the discerning tastes of this sought-after market.

Damiani jewels are unique masterpieces, hand-crafted by the experienced master goldsmiths of Valenza. They stand out for their unique designs, exceptional attention to detail and the use of high-quality gems. Loved by the big stars, but also by the newer generations of international celebrities, Damiani’s hundred-year history continues to arouse emotions, capture the eye and make a statement.

About Printemps Doha

Founded in 1865 in Paris by Jules Jaluzot the iconic retailer, Printemps is one of France’s leading department stores. For over 150 years, feeling the air of the times, Printemps has been a major player in global retail transformation. For the first time, Printemps brings its unique French savoir faire to Qatar with a flagship department store in Doha – the first Printemps store to open outside of France and the largest luxury department store in the Middle East. With a retail space of more than 40,000sq/m and strategic position in a one-of-a-kind destination: Doha Oasis, Printemps Doha is spread across three floors and offers an extensive range of exclusive fashion brands, high-end jewellery, lifestyle & home accessories, beauty, and 14 exclusive world-class culinary concepts.

About Doha Oasis

Doha Oasis is a high-end mixed-use development in the heart of Doha. The development is located in the Msheireb district, the heart of Doha downtown, and is within minutes from major tourist sites and public transportation hubs. The distinctive elliptical shape of Doha Oasis is complemented by its unique mixture of high-end attractions and services, making it a one-stop destination for guests who are seeking a unique experience that can’t be matched across Doha, consisting of:

Banyan Tree hotel and residence, an elegant urban sanctuary designed by renowned interior designer Jacques Garcia, best known for his contemporary interiors of Paris hotels and restaurants.

The themed experience centre “Quest”, where cutting-edge technology meets imagination through a combination of 35+ extreme thrill rides, virtual and augmented reality simulators, play areas and attractions for the whole family.

A unique VOX cinema complex boasting 19 screens and offering a mix of experiences including luxury VIP concepts, IMAX mega-screen designed for the biggest blockbusters and a multi-sensory movie-watching concept, 4DX.